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What is an AAA MAPCast?
An AAA MAPCast is a live, interactive 60-minute conference presented over the telephone and over the Internet. You can attend from any location that has telephone and Internet access. You pay just one registration fee for as many participants as you wish at each call/log-in location.

Note that high-speed Internet access is not mandatory – the system works with dial-up but you must have separate connections for the audio and video portions. You may use cell phones for the audio if you have only one connection.


Who presents at an AAA MAPCast?

Your MAPCast will have one or more speakers who are recognized experts on the topic. Conferences typically include a Q&A session; you can ask questions by phone or instant messaging options.

CPE Credits
AAA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.

T
his program has been approved for one recertification credit hour toward PHR and SPHR recertification through the Human Resources Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org.

What does my registration include?

Your registration includes long-distance charges for the audio portion and log-in to the video presentation. Once logged in, all handouts are downloadable prior to the start of the MAPCast. MAPCasts also include one hour of CPE.

Why AAA MAPCasts?

Fast.

No wasted time. Get right to the heart of the matter in a 60-minute session designed to easily fit into your busy schedule.

Convenient.

No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your desk or conference room.

Easy.

A telephone and computer are all the equipment you need. Just dial in and log-in to the system. That's it.

Ideal for multiple attendees.

Use a speakerphone and projector and invite as many people as you want to participate - at no extra cost to you.

Affordable.
AAA MAPCasts are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars.



A members only PODcast archive of this seminar is now available. Click here to order!

The What, Why & How of Social Media Marketing
Date: Wednesday, February 24, 2010
Time: 02:00 PM ET / 01:00 PM CT / 12:00 PM MT / 11:00 AM PT [Prevailing Time]
Presenter(s): Sarah Johnson, Director of Consulting Services with PDI Global, Inc.
Objective: Attendees will walk away with an understanding of what Social Media is, the value it can bring to their firms and how other firms are using it effectively.
Field of Study: Marketing
Program Level: Basic/Intermediate
CPE Credit: 1 Credit Hour

No advanced preparation or prerequisites are required for this course.

Course Description
NOTE: PODcast – Does NOT contain the full 4 minute YouTube video – only audio.

It’s no secret that social media is the hottest topic next to the recession. From Dell to your local retailer, companies have begun using social media to increase their awareness, build relationships, and drive growth.

As professional service companies, we too have an enormous opportunity to leverage social media to help drive growth for our firms. Whether you know nothing about social media marketing or are a seasoned user of social media, you will learn what you need to know about social media and how to get your firm up and running.

Highlights of the presentation will include:
• What is Social Media Marketing and Why is it so important
• How to use Social Media to drive growth
• What you don’t protect can hurt you (privacy policies and guidelines)

Presenter Bio(s)
A highly accomplished marketing professional with a passion for success, Sarah Johnson excels in advising CPA, law and other professional service firms on ways to realize more of their profit potential. Sarah provides practical insight and advice learned from experience as a marketing director for a Chicago based accounting firm and from working with clients across the country.

Having worked with local, regional and national firms, Sarah’s strengths include a keen understanding of how professional service firms operate and what it takes to move them to the next level. She has a proven ability to help firm leaders clarify their vision, set actionable goals and most important motivate and manage the changes required to achieve them. Sarah is ready to help firms advance with these and other success-building services:

• Marketing audits
• Outsourced marketing
• Website Development
• Social Media Planning and Implementation
• Cross-selling
• Referral development and maximization
• Sales and business development strategy & coaching
• Recruiting marketing and business development professionals
• Marketing 101 training programs
• And more…

An accomplished speaker, Sarah has spoken regularly at the Association for Accounting Marketing chapter meetings, IOMA, CPA Association Meetings, Board meetings, Legal Marketing Association meetings, the Association for Accounting Administrators, and more. She has also been featured in Accounting Today, CPA Society publications, and Practical Accountant.

When she’s not marketing, Sarah enjoys training for triathlons. She has completed a total of 4 triathlons and is currently training for several more this year. To help fuel her training, she enjoys exploring new cuisine and food and cooking at home for her friends and family.

Cost
$25.00 for AAA Members / $40.00 for Non-Members