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A members only PODcast archive of this seminar is now available. Click here to order!
Date: Wednesday, February 24, 2010 Time: 02:00 PM ET / 01:00 PM CT / 12:00 PM MT / 11:00 AM PT [Prevailing Time] Presenter(s): Sarah Johnson, Director of Consulting Services with PDI Global, Inc. Objective: Attendees will walk away with an understanding of what Social Media is, the value it can bring to their firms and how other firms are using it effectively. Field of Study: Marketing Program Level: Basic/Intermediate CPE Credit: 1 Credit Hour
No advanced preparation or prerequisites are required for this course.
NOTE: PODcast – Does NOT contain the full 4 minute YouTube video – only audio.
It’s no secret that social media is the hottest topic next to the recession. From Dell to your local retailer, companies have begun using social media to increase their awareness, build relationships, and drive growth.
As professional service companies, we too have an enormous opportunity to leverage social media to help drive growth for our firms. Whether you know nothing about social media marketing or are a seasoned user of social media, you will learn what you need to know about social media and how to get your firm up and running.
Highlights of the presentation will include:
• What is Social Media Marketing and Why is it so important
• How to use Social Media to drive growth
• What you don’t protect can hurt you (privacy policies and guidelines)
A highly accomplished marketing professional with a passion for success, Sarah Johnson excels in advising CPA, law and other professional service firms on ways to realize more of their profit potential. Sarah provides practical insight and advice learned from experience as a marketing director for a Chicago based accounting firm and from working with clients across the country.
Having worked with local, regional and national firms, Sarah’s strengths include a keen understanding of how professional service firms operate and what it takes to move them to the next level. She has a proven ability to help firm leaders clarify their vision, set actionable goals and most important motivate and manage the changes required to achieve them. Sarah is ready to help firms advance with these and other success-building services:
• Marketing audits
• Outsourced marketing
• Website Development
• Social Media Planning and Implementation
• Cross-selling
• Referral development and maximization
• Sales and business development strategy & coaching
• Recruiting marketing and business development professionals
• Marketing 101 training programs
• And more…
An accomplished speaker, Sarah has spoken regularly at the Association for Accounting Marketing chapter meetings, IOMA, CPA Association Meetings, Board meetings, Legal Marketing Association meetings, the Association for Accounting Administrators, and more. She has also been featured in Accounting Today, CPA Society publications, and Practical Accountant.
When she’s not marketing, Sarah enjoys training for triathlons. She has completed a total of 4 triathlons and is currently training for several more this year. To help fuel her training, she enjoys exploring new cuisine and food and cooking at home for her friends and family.
$25.00 for AAA Members / $40.00 for Non-Members
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